Winning Hearts — For MTV
Posted on June 16, 2008
Filed Under Life, Social Issues, Parenting
The execs at cable television are pretty smart. They are aiming for your child’s present media habits and future interests. Take this news item, for instance:
Jose Carbonell has been named vice president of pre-school parenting brand marketing for the Nickelodeon/MTVN Kids and Family Group. Carbonell will be charged with coordinating cross-business marketing programs, on-air events and consumer and trade advertising efforts for Nickelodeon and Noggin pre-school properties, including “Dora the Explorer” and “The Backyardigans Live Tale of the Mighty Knights” stage tour.
Now, “Nick” is owned by the same folks who have channels like Spike, VH1 and Comedy Channel. And…MTV.
In case you aren’t seeing it, these folks are grooming kids for their networks — by marketing related brands and TV properties to PRESCHOOL ages. Mighty good planning to ensure they’ve cultivated future viewers. In 10 years, that preschool child is a teen, ready and willing to watch what is arguably one of the most influential teen entities, MTV. They’re already used to the network’s logo and co-branded programming, so this is some really smart marketing. I’m not saying it is good, just makes some good business sense.
So…are you letting these networks have your kid? How are you guarding your children from the influence of good marketers who want their eyes and ears? You don’t allow your kids to have a TV in their room, do you?
Just asking.
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