Super Coverage!

Posted on February 3, 2010 
Filed Under Focus on the Family, Life, Social Concern

While the media appearances to discuss the upcoming Focus on the Family Super Bowl ad have slowed down (for now) for Focus President Jim Daly (and other FOF spokespersons), there remains a lot of coverage in the media about the 30-second spot featuring Pam Tebow and her son Tim. All in all, the comments are favorable to what we’re doing, although there is the expected criticism from some quarters.

I think in many ways Jim Daly’s stated goal, to “elevate the conversation about life,” is being achieved already – and the ad hasn’t even been seen (outside of a handful of staff and video production folks).

For instance, in the Washington Post, Sally Jenkins wrote that

I’m pro-choice, and Tebow clearly is not. But based on what I’ve heard in the past week, I’ll take his side against the group-think, elitism and condescension of the “National Organization of Fewer and Fewer Women All The Time.”

Yikes!

And according to a New York Times article,

Two companies, Alterian and Zeta Interactive, reported on Monday that their monitoring of online conversations about Super Bowl ads had found that the Focus on the Family spot had already been discussed more than any other planned to run in the game.

That’s quite remarkable, and something none of us at Focus imagined would happen!

To learn more, here’s one of the Focus press releases about the ad. And here’s a selected list of media stories about the most talked about Super Bowl ad.

Thursday our staff will gather for a special time of prayer asking God to use the ad and all the public discussion to touch hearts and to bring glory to His name. I hope you’ll join us in praying for this exciting commercial to reach people in powerful ways!

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